FOR IMMEDIATE RELEASE
Missoula, Montana – March 29, 2010 – A brand new form of exercise technology has just been released to the world of rehab and fitness. In the same fashion that Pilates exercise caught a massive wave of success in the 90s and beyond, so this new approach is on track to rise to equal, if not greater heights of success.
Introducing CoreAlign®. Sporting two independent tracks and a workout ladder, the apparatus is ideally crafted to induce body sculpting and core strengthening fast and effectively.
Who benefits? People rehabilitating from back and neck pain, joint problems, and sports injuries are ideally suited for treatment with CoreAlign®. Aging adults, people with osteoporosis, and others with pain conditions also benefit because of the low impact nature of the exercises. And high level athletes, including racquet enthusiasts, runners, and golfers will find the method challenging and varied, while also enabling them to establish a powerful core for improved sport performance.
Notably, Missoula is now home to one of the first national training centers in the world for CoreAlign®, thanks to the foresight and immediate action of the management team of Alpine Physical Therapy.
Samantha Schoeneman, a PMA certified Pilates Instructor and Physical Therapist at Alpine, happened upon the device last year at an international Pilates trade show. While there, she got to meet the unit’s inventor, Jonathan Hoffman, a physical therapist from Tel Aviv, Israel.
Immediately seeing the potential of CoreAlign®, Sam arranged to go through advanced training. Having completed all three levels of certification, she attained status as a Master Instructor in March and is now one of only 12 people in the world with this distinction.
Remarkably, the first 100 CoreAlign® units were built and shipped in March. Alpine Physical Therapy received four of them this week, becoming one of the only clinics in the nation to have this technology.
These units are now developed and marketed through Balanced Body Pilates (www.Pilates.com), a company that penetrates over 60% of the world’s Pilates market. As such, they are at the forefront in Pilates exercise. Significantly, they immediately identified CoreAlign® as a brilliant new machine and method and are now positioned to take the technology to the rehab and fitness industries.
Balanced Body Pilates selected Sam on the basis that she is a fully certified Pilates Instructor as well as a physical therapist. In 2009, they commissioned Sam to test the prototype and to assist in the development of the CoreAlign® product.
Alpine’s owner Brent Dodge, along with Clinic Manager Angela Listug-Vap, completed Level 1 Certification in San Diego last month. Together, Brent and Angela will assist Sam in instructing Alpine’s remaining 7 physical therapists on April 3rd and 4th.
CoreAlign® inventor Jonathan Hoffman will travel from his home in Israel to Missoula on March 31st and will stay through the weekend in order to assist with integrating this new method into the continuum of rehab, fitness, and sport performance. While here Jonathan will also oversee Alpine’s first certification course for all Alpine’s physical therapists. Five fitness and Pilates instructors will also be present for the course, which will be held at Alpine Physical Therapy’s south clinic within the Peak Health & Wellness Center.
CoreAlign® is heating up to take the rehab and fitness world by storm, and we’re proud at Alpine Physical Therapy to pioneer tomorrow’s technology . . . today.
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