Alpine is honored to be the sole annual physical therapy sponsor of the Missoula Marathon. Great for us. Great for the participants. Great for Missoula! For Missoula? Yep. In addition to lots of great people visiting our community, these participants become a stimulus package all their own to our great city. As you’ll see, the study results summarized below show the monetary impact of the Missoula Marathon to our local economy. Read on. . .
A recent survey of 2010 Missoula Marathon participants found that racers spent $1.3 million in Missoula County during the days surrounding the July 11 event.
The 2010 Missoula Marathon Participant Study was conducted by the Institute for Tourism and Recreation Research at the University of Montana College of Forestry and Conservation. The purpose of the study was to provide event organizers with an updated look at Missoula Marathon participants and their spending. The 2010 study can be compared to a study conducted in 2007 using identical data collection methods.
According to the study, direct expenditures for all out-of-county participants was $264,615 while out-of-state racers spent more than $1 million. Those who live somewhere in Montana outside Missoula County spent an average of $280 over the weekend while out-of-state racers spent an average of $544.
Out-of-state racers made up 49 percent of the field. More than 2,200 Montana residents took part in marathon weekend races. Washington runners totaled 508 while 175 racers came from Idaho and another 132 came from California.
Of those surveyed, 92 percent said they would participate in the Missoula Marathon again. Forty percent said they heard about the race by word of mouth while 33 percent heard about the event after Runner’s World magazine named the Missoula Marathon the best overall marathon in the January 2010 issue. Another 22 percent said they knew about it because they had previously run the race.
“One of the original goals of the Missoula Marathon was to invite as many people as possible to our event so they can experience our wonderful community, running and otherwise,” said Jennifer Straughan, Missoula Marathon race director. “With more than $1.3 million brought into our area as a result is a great bonus and we are very pleased.”
More than 4,400 people took part in the fourth annual Missoula Marathon on Sunday, July 11. The marathon had 1,408 registered participants, while the half marathon drew a field of 2,694. More than 100 people ran as part of 28 four-person relay teams.
Events held Saturday, July 10, included a kids marathon with 240 participants and the Hellgate Village 5K.
Contact: Jennifer Straughan, Missoula Marathon race director, 406.214.7140 firstname.lastname@example.org.